Insights is a feature in the Media Monitor that automatically summarizes and analyzes the messages from a Monitoring search query. The answers and analyses are generated with AI based on the messages in your results. Therefore, always verify important conclusions in the underlying messages.
The Insights section is marked as AI-generated and contains the following components:
- Show new Insights dashboard: You can choose between 'Show classic dashboard' or 'Show new Insights dashboard'
- Summary: a short summary of what the messages are about.
- Themes & possible cause: the main themes in the messages and a possible explanation for them.
- Top sources: the sources with the most messages and the number of messages per source.
- Largest reach: the source with the largest reach, with an explanation of the representative message.
- Source type distribution: the number of messages per source type, such as Social, Weblog, Radio or News.
The dashboard also shows the Overview section with the total number of messages, authors and sources, and the number of positive, neutral and negative messages. Positive numbers are shown in green and negative numbers in red.
In the Themes section, you can see the share, sentiment, reach, trend (for example Growing, Declining or Stable), risk, a short description and an example message for each theme. Messages that do not fit any theme are listed under Uncategorized mentions.
Below the Insights result, you will find the section Ask more about these results. Here you can ask follow-up questions about the result that is currently visible. The answer is based on the active search query, period, filters and language.
To ask a follow-up question:
- Open the dashboard with Insights and go to Ask more about these results.
- Click one of the suggested questions, for example Which topics stand out most in these messages?, or type your own question in the Ask a question about these results field.
- Click Ask. The question appears under Suggested question and the answer under Answer.