In this help article, we'll show you how to customize your posts to make them unique for different platforms. Even though you want to share the same content across various platforms, you still want each post to be specific to the platform it's intended for. This also applies to adjusting images to fit each platform's requirements.
Step 1: Select the accounts on which you want to publish your content.
Step 2: Create your main content (including links and images if desired).
Step 3: If you want to modify the content for another platform, click on the cloud icon with the plus sign 'Add custom content per platform'.
Step 4: Now make each post unique as desired. You can modify the text, add images, use hashtags, and tag companies or individuals. You can also take advantage of platform-specific post optimization.
Step 4: Don't forget to publish your post or schedule it!