How do I use TikTok in Spotler Engage?

Using the social media platform TikTok in Spotler Engage is possible. This article explains how to link TikTok and what you can do with it. Also watch the video below where Spotler Engage expert Louelle gives a demo about using TikTok on the platform.

• Linking an account
• Publish module
• Webcare module
• Media Monitor module

Linking an account

Linking a TikTok account works as follows: 

• In Spotler Engage, click on your username in the top right corner and then select Accounts. This will take you to the settings where you can manage linked accounts and add new ones.

  

• Click Link account and select TikTok from the Account type selection window.

  

• Follow any additional options and finally click Link TikTok account at the bottom. You will now be redirected to the external linking page, where you log in with your TikTok account credentials. In this window, you will also select the permissions you want to grant to Spotler Engage, as shown in the example below. Click Continue to proceed.

  

• Once your TikTok account is linked, you will see it listed under Accounts, along with any other linked accounts.

  

Publish module

The Publish module is used to create, manage, and publish TikTok posts. When creating a new post, select your TikTok account from the selection window to get started. Read more about creating messages in Publish module here.

When creating a TikTok post, there are more options available under TikTok settings:

• Caption (only for images): Add a caption to your post. 
• Who can view this post: Choose whether your post is visible to everyone, friends only or only you.
• Allow users to: Select whether users are allow to comment on your post. Videos also have two other options for which users can use your content:
  
  • Duet: Give users the ability to react on your post alongside their own video.
  • Stitch: Give users the ability to react after your post with their own video.
• Disclose content: Use this button to indicate whether the post contains commercial content. If so, you must select at least one of the following options:
  • Your brand: Select this option to label your post as 'Promotional content'.
  • Branded content: Select this option if your post contains 'Paid partnership' content.

New: You can now select a custom thumbnail for uploaded TikTok videos. Choose a specific frame from the video or upload a custom image. Note: it may take a short while before frame thumbnails appear on the platform after selection.

Requirements

Once published, the post will appear in the content calendar with the TikTok logo next to it:

In the Publish module, you can also view TikTok statistics. Keep in mind that only statistics from public content can be retrieved in Engage. The following data is available:

Post statistics

• Likes
• Engagements
• Comments
• Impressions
• Shares

Account statistics

• Fans/followers
• Engagement

Webcare module

In the Webcare module, you can monitor incoming comments on your linked TikTok Business account and interact with them directly from Spotler Engage. This allows you to respond promptly and manage conversations without missing any remarks.

• Reply to comments (public)
• Like or delete comments
• Hide or unhide comments
• Delete your own replies

Private messages/DMs are not supported.

You can also monitor videos from others in which your TikTok Business account is tagged. However, responding from Spotler Engage is only possible for comments under your own videos.

Media Monitor module

The Media Monitor module displays the same data available in Webcare, so your own posts, comments on them, and tags in videos from others. Private conversations are not available.

Adding TikTok as a channel in Media Monitor means it will be included in all dashboards, newsletters, and alerts you create in Media Monitor. This enables:

• Signalling: being notified when something is said about your organisation
• Evaluation/analysis: reporting on the number and content of comments/tags