How do I use Instagram Threads in Spotler Engage?

Instagram Threads in Spotler Engage is in beta and not yet accessible to everyone at this moment. Are you interested in using this? Feel free to contact your Accountmanager and then we can turn it on for your environment.

The text-based platform Instagram Threads can be linked to Spotler Engage. This allows you to manage the platform for publishing posts via the Publish module, managing streams in the Webcare module, and gaining insights through the Media Monitor.

Watch the video below where Spotler Engage expert Louelle gives a demo about using Instagram Threads on the platform.

Linking an account

Linking a Threads account is just as easy as linking any other account.

  • Click on your username in the top right corner and then select Accounts. This will take you to the settings where you can manage currently linked accounts and add new ones.
  • Click Link Account and select Threads from the Account type selection window.
  • Finally, click Link Threads account, and you will be redirected to the external linking page, where you can log in with your Threads account credentials. 

Publish

In the Publish module, you can use Threads to create, manage, and publish posts. When creating a new post, select your Threads account from the selection window to get started. As usual, type your message in the left-hand field and see a preview of your post on the right, formatted as it will appear on the platform.

Restrictions

Character limit

Threads has a limit of 500 characters, which is dynamically displayed in your text field.

Supported media formats
Supported media formats include JPEG, PNG, MOV, and MP4. Posting GIFs is not possible.
Maximum media size
The maximum size is 8 MB for images and 1 GB for videos.

Once published, the post will appear in the content calendar with a Threads icon next to it:

Threads ENG contentcal.png

Webcare

After creating a new stream for Threads, the platform can also be managed from the Webcare module.

Restrictions

Data inflow

Currently, new data is retrieved every hour. A real-time notification inflow will be available at a later stage.

Replies

You can only reply to comments made under your own posts. Liking, reposting and quote-posting is not supported.

Linked accounts only
Only posts originating from the linked Threads account will be retrieved. Posts that mention a linked account, as well as posts from others that a linked account replies to, will not be retrieved by Threads.
Direct messages
Threads does not support sending or receiving direct messages, so this feature is not available in Engage.

Media Monitor

The Media Monitor dashboard works the same for Threads as it does for any other platform.

Do you have any questions, uncertainties or issues that occured? Feel free to contact our support team at: support+engage@spotler.com